Tag Archives: power

The Power & Perils of Unconventional Healthcare Partnerships

By LYGEIA RICCIARDI  Last week’s announcement by Aetna and Apple of their Attain “experience” designed to enable Aetna members to achieve better health using the Apple watch was the latest in a series of partnerships vying to shake up healthcare from an unconventional angle. Others include Amazon-Berkshire Hathaway-JP Morgan’s collaboration to reshape health insurance, and… Read More »

The Power Of The Placebo

We have written numerous posts about the power of the placebo effect. In medical studies a placebo is a treatment that has not physiological effect. In a controlled study the patient does not know whether he or she is receiving the real treatment or the placebo.It is necessary to have a placebo control in order… Read More »